Social media in business has been a hot topic for a while now. But does social media really help your business? The answer is yes. This article will give you the information you need to take full advantage of social media marketing, without wasting time or money on tactics that don’t work for you.
1. Social media can help you achieve your goals in unexpected ways
Social media can help you achieve your goals in many ways and provides a lot more value than just being a way to reach an audience. It’s a great way to connect with like-minded people who also work in your industry or have similar interests to you. Heck, with the right strategy, social media can even help you attain your personal goals.
There are many ways to get started using social media (know the basics first!). But this guide will focus on a few ways that we’ve found are most impactful for our clients.
Pitching content socially
If you’re new to social media, it can seem like this is a daunting task to keep up with. Business owners don’t want to be bombarded with content all the time, but they know they have to at least take advantage of the amazing stuff out there. Start with the basics. Create an Instagram account for your business. Post things when people are likely to see them. Once you are comfortable and familiar with Instagram, move on to Facebook, LinkedIn, or Twitter.
2. How to make social media work for you
Social media is a great way to connect with your followers and customers. It’s a great way to interact with them and to build trust. It’s a way to get feedback on your products and services. Social media helps get your name out there and for people to find out about your business.
However, any business that wants to use social media will have to find a way to connect with their customers and followers on more than a social media platform. If you’re an e-commerce business, the number one way you can connect with your customers is through e-commerce. This could mean anything from simple Facebook ads to content on YouTube or Instagram. People like to shop from places they trust, like a physical store.
Even if you’re running a digital product or service, the main way you can connect with your audience is through social media. Just like your customers unpack your products and services at a physical store, they have the same opportunity when it comes to social media. If you start posting content on Twitter, Facebook, or Instagram, you’re also engaging your audience, even if you aren’t physically present at every step.
The best way to win over your audience is by building real relationships through social media. That’s why brands have found success by using social media more than a few times a week. Almost all successful customers use social media a few times a week.
3. How to use it effectively
Social media, commonly known as social networking, has become a staple in modern society. There are 362 million active users of social media sites each month, which is a 58% increase from the same period last year.
How can social media help your business? By posting content, answering questions, engaging with your followers, and getting more featured content, your followers will become fans, and your business’s potential followers will become clients.
Facebook, obviously the king of social media, has become one of the most popular platforms for businesses. When people post content, they are given their own dedicated platform to host it. Whether this is a personal blog, on LinkedIn, Instagram, or Twitter, people tend to share content that reflects their personality and style.
You can also engage with your followers and others in your niche a lot more effectively on the platform where they are the most active and interested in your industry or business.
You’ll see a lot of posts on LinkedIn that just simply ask for a follow-up or ask people to read something. And as tempting as it is to click leave fast and get rid of the message, building your follow-up to create long-term engagement can be just as powerful as writing a blog post. You can also use LinkedIn to get consumers to share your content and become your clients.
Social media is a valuable tool, but only if you know how and when to use it effectively. If you follow the advice in this article, you’ll be able to use social media to build your brand and grow your business.
Want to know other ways to improve your marketing strategy? Read our blog that discusses that exact topic!