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What Is Online Presence & How Do I Establish It?

What Is Online Presence & How Do I Establish It?

What Is Online Presence & How Do I Establish It?

There’s nothing more powerful than your online presence, but what exactly is it? And how do you establish it? Online presence is much more than having a website, Facebook page, or Twitter account. These are just the first few steps in creating an online presence. For businesses to succeed and thrive online, they need to understand how all their online channels work together and what each one is contributing to the overall goals of the business.

A strong online presence is one of the most important factors for a successful business. It’s also a crucial part of your personal branding as well. But how do you actually go about building and maintaining your online presence? We’ve got some expert tips to help you out!

1. What is online presence?

Your online presence is made up of your social media profiles, your website, your blog, and your email newsletter. These are all places where potential clients and customers can find you. When you’re building your online presence, it’s important to put your best foot forward by making sure your content is consistent across all of these mediums.

What most people don’t know about SEO (search engine optimization) is that the internet is extremely competitive. Online content creation is a game that’s constantly changing. Top-ranking content creator on a website can be a tough task. It takes an inordinate amount of time and effort to get your name out into the world and show potential clients what your business has to offer. Keeping up with all the updates can also be overwhelming if you currently aren’t writing SEO optimized content on a daily basis. SEO is important for wanting to get noticed.

However, for businesses and agencies can plan to hire writers for their digital marketing campaigns. Without too much effort, you can start creating well-researched, SEO-optimized articles before you even begin writing them. Your content must have a clear purpose and an optimized flow if it’s going to be much more effective. If your content lacks purpose and doesn’t flow well, it will appear as if you’ve written it from scratch and you won’t be able to build a strong brand or get visitors to click through. The key is to have high ranking content on Google.

2. Why is online presence important for your business?

three person pointing the silver laptop computer

There are many reasons why your online presence is important for your business. With a website, social media profiles, email, and blog, you’re able to connect with your customers on a personal level and let them know that they’re a priority to you and your business. With an online presence you can learn from your customers their wants and needs. Allowing you to learn from your demographic and tailor your business to your clients therefore increasing your business. An example of this is probably the most profitable online store Shopify, with their integrated payments and the 1000’s of products.

The same companies that offer beautiful and profitable digital products know that online sales can bring in a lot of money, but they don’t necessarily realize the potential of the online space. Building an online presence comes at a cost. More than just a server to house your content and themes, many popular accounts and platforms have tools that will help you to get started.

There are many posts and ideas from marketers and experts across the web about how to set up your online store or blog. But none of them seem to offer a straightforward way to actually put something up on the page. What if there was a way to make the online space so attractive that people would actually come? Well, we have a few suggestions for you!

  1. Cyfe
  2. Brand24
  3. WiseStamp

Check this article out for more 8 Tools for Managing Your Online Presence

3. How can you build an online presence to help you achieve your business goals?

The first thing you need to do to build an online presence is to create a website. This is the foundation of any online presence. Your website is your virtual office. It’s a place where people come to learn about you and your business and find out how to contact you.

When you create a website, the website consists of three main parts: A about page, a contact page, and a navigation menu. According to Investopedia, the about page is where you need to start when creating an online presence. The about page is usually the longest part of the website as it contains a company’s mission statement, what they do, why they do it, and the vision & values. Here you can answer questions such as what’s the importance of marketing, what industries are you interested in, and also direct the reader to your company’s social media pages, adding your company profile, and links to news stories and company events. The contact page is where you should make contact with prospective customers. It’s a page that needs to be created and maintained very carefully. Here you need to show potential customers where you are located and what you do.

If your website wasn’t created from scratch, you typically have social media accounts created for you already, such as Facebook, Instagram, and Pinterest. Your customer might also know about some of your competitors in your industry, so make the time to update and establish yourself as the best in the field.

Finally, the navigation menu is where you actually go there. This is where the magic happens. Where your online presence is constantly updated and growing in both industry and demographic. The navigation menu has all of your company’s social media accounts listed alongside a short bio, contact information, and the contact email. Once again, depending on where your customers find you, it could be Facebook, Twitter, LinkedIn, Pinterest, Etsy, Instagram, or even your website.

4. What must you consider when building a personal brand online?

sticky notes on wall

You need to think about your brand and how you’re going to present yourself online. What is your brand about? What are you trying to say? How are you going to say it? You need to have something to say and be a connection point for people who are looking for what you have to offer. Establish these key attributes and you’ll have a strong opportunity to create a powerful online presence.

Personal branding is one of the most important tools for establishing an online presence. Even if you feel like becoming a part of the online community, you still need to think about your online profile. Your online identity needs to be based on who you are. These are some key elements to establish prior to setting up an online presence. If you want a better chance at selling to the right people, you need to know your audience and what they’re looking for. You don’t want the wrong audience coming to you or read what you offer online. Instead, let’s look into how you can truly build and maintain an online presence and establish your online identity.

Finding the right online communities for you is super important. You don’t want to have to compete with all the other businesses out there. Instead, you want to find a community that you think is going to be a match for you and your products or services. When you choose an online community, it depends on the type of product or service you offer. What is your nature? Are you service-oriented, or is your brand more about aesthetics? These are some questions you want to ask yourself when you’re choosing an online community. Not every online community is going to be as successful as others. We’ve got a lot of different types of communities. From social communities to professional communities, there’s an online community for just about anything. A great way to find community groups for your niche is to start by scanning your social media accounts.

Take away

An online presence is very important, especially for businesses who want to succeed in today’s digital world. It’s not enough to have a website or Facebook page; people need to know about those things so they can interact with them and experience them firsthand.

Katelyn Hartmann


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