“I recommend that all design projects do user testing because you are not the user.”
User-driven innovation with scientific testing
Our team of experts knows that the success of any project relies heavily on user testing. We are here to help you make informed decisions and create user-centered designs that address your customer’s needs.
As Jakob Nielsen, a renowned web usability consultant once said: “I recommend that all design projects do user testing because you are not the user.”
Why is user testing important?
Firstly, as mentioned earlier, you cannot be the user. You have too much information about the technology and your project, making it hard to imagine the experience of a user who is new to your website. User testing helps you get hold of real users and their feedback, which leads to a true assessment of your design’s ease of use and how well it solves people’s needs.
Secondly, user testing is cheap. It can be done in just a few days with five users, making it affordable and accessible for even the tightest budgets.
Thirdly, user testing is very convincing. When design teams observe users struggling with the design, it motivates them to make the necessary changes. Video clips of user testing can also be used to convince management and executives to provide the budget for necessary changes.
Our User Testing Process
Consultation is a critical first step in user testing as it helps to ensure that the study is designed appropriately to achieve the desired outcomes. During the consultation, the researcher will work with the client to understand their goals and objectives for the study, the target audience, and the product or service being tested.
We ensure that the users selected for testing are representative of your target audience. We do not test with people from your own company, except for cases where you’re designing an intranet for internal use.
We give the users realistic tasks to perform with the user interface. We do not just show them the website and ask for feedback. We let them try to accomplish something that the design is intended to do, so we get valuable data.
While the test is running, we let the users do the talking. We listen to what they have to say and take note of their feedback, even if it’s critical of our design. We do this to find out how real people react to the design and improve it to provide the best user experience.
The deliverables for user testing typically include a detailed report that summarizes the key findings and recommendations from the study. This report is usually the main output of the user testing process and provides the client with valuable insights into how users interact with their product or service.
In addition to the report, the researcher may also provide the client with a presentation or workshop to discuss the findings and recommendations in more detail.