Today, Facebook issued an update to their branding. Instead of being “Facebook,” the company will henceforth be known as “Meta.”
In a blog post, CEO Mark Zuckerberg said that it’s about time they admitted what everyone already knows: Facebook is now a verb.
The name change from Facebook to Meta is far from unprecedented. Other brands have made similar moves in order to reflect the new reality that their companies have become verbs. How does the Facebook name change affect you?
1. Companies have changed their names to reflect new realities
Companies have changed their names to reflect new realities. For example, Charles Schwab dropped the word “brokerage” because it’s no longer an accurate statement of what they do.
“Showing people what matters most to them on Facebook is at the heart of our service,” … “We’ll keep working to make sure people have the most meaningful social experiences.Mark Zuckerberg
Nike used to be a distributor of Japanese running shoes, but they decided to change their name to reflect the reality that they had become a sports brand.
Apple was founded as a personal computer company but they decided to change their name to reflect the reality that they had become a consumer electronics company. Facebook is a “social utility that connects people with friends and others who work, study and live around them.”
For example, Google recently changed its name to Alphabet in order to reflect its expansion into different areas such as driverless cars and life sciences. Similarly, the Oxford English Dictionary changed its name to Oxford Dictionaries in order to reflect the fact that it’s not just a dictionary anymore.
The most recent example of this is when Facebook changed its name to simply ‘Facebook’, removing the ‘The’ entirely. They did this to reflect the fact that Facebook is more than just a social network, it’s an all-encompassing way to connect with people, share experiences, and consume content.
2. What it means for Facebook, and what it means for your business
Facebook is a force to be reckoned with. A lot of people think that social media is a fad but it’ll be around for a while. Facebook is a place for people to connect with people they care about. People will share more on Facebook than they will on any other platform out there.
Facebook wants to help you get the most out of your business and the best way they can do that is by knowing your customers better than you do. This blog post is primarily aimed at small business owners or startup entrepreneurs who are trying to get their business off the ground. As you’ve seen, there are a lot of different strategies you can use to market your business, but it’s important you focus on certain strategies that are right for your business.
It’s a platform where people can connect with their online and offline communities. Their mission is to make the world more open and connected. It’s important to remember that the content you create needs to be appropriate for the level of your audience. If you’re writing for beginners, explain things in basic, easy to understand language. If you’re writing for an intermediate level, explain things in intermediate to difficult language.
3. How you can use this information to better market your own company
You can use this information to better market your own company’s products and services. For example, you can create a summary of the above points in a blog post on your company’s website. Or you can create a short video or podcast summarising how to create a great headline for a blog post.
It’s important to understand what your customers want and how they like to be marketed to. If you can get inside your customers head and appeal to their wants and needs, then you’ll be able to make your marketing more effective.